Minggu, 29 April 2018

MyShield - an innovative decentralized anti-fraud platform


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What is MyShield

MyShield is an innovative decentralization anti-fraud platform. It is determined to inspire trust when executing online transactions. Supported by cyber intelligence intelligence and crowd policy, MyShield provides an ever-enhanced layer of security for the crypto currency ecosystem and ultimately for the entire e-commerce world you witness game-changer security for online transactions.

With MyShield, industry accreditation is placed back into the hands of crypto users by not only alerting them to different frauds, but also rewarding users who report potential fraud and share it with other members

ECOSYSTEM MYSHIELD

It's no secret that online users are vulnerable to many threats, especially when it comes to crypto transactions. MyShield created an alliance between all of its ecosystem participants, in a mission to fight online fraud.

Ecosystems are based on decentralized trust votes, trust consensus, technology-based trust analysis, and guarantees based on them. This is the pillar of value MyShield brings to the community - trust in online transactions.


elements of ECOSYSTEM MYSHIELD system

The MyShield rating system consists of a combination of both cyber intelligence providers supported by AI, as well as scores based on reports provided by the community. The first AI-supported cyber intelligence provider of this platform, BrandShield, has since 2013 provided powerful cyber intelligence solutions to leading brands around the world. Scores are created based on two data sources, making the final score of the items online. Reports from the community and scores from cyber intelligence providers are stored in blockchain.

What is the MyShield platform

MyShield is a decentralized platform that seeks to warn users whenever they reach phishing websites, online counterfeit sales, and other types of online fraud. MyShield will alert users about fraud and will provide validation for crypto transactions. The MyShield model is based on two sources of intelligence - reports of potential fraud by MyShield users shared with the community, and AI supported cyber intelligence providers.

How the MyShield platform decides when there is no consensus between cyber-supported AI intelligence and the crowd occurs

The MyShield system will reward active users who help detect fraud by reporting suspicious websites, social media pages or posts, lists on the market, mobile apps, etc. In order to qualify for the prize as part of the MyShield reporting gift program, end users must subscribe to a premium subscription. Premium subscriptions will provide money back guarantees to users for transactions made in the website market as trusted by MyShield.

MyShield platform includes :
  • MyShield app
  • Blockchain MyShield
  • AI AI Intelligence AI agent is supported
  • Law Enforcement Service Provider
  • Warranty supplier
  • A gift from MyShield
  • MyShield Trust Stamp

PROBLEM
  • Driven by e-commerce growth, as well as hacker sophistication, the sale of counterfeit and pirated goods is expected to reach up to $ 2.81 trillion by 2022 each year. In the cryptocurrency industry fraud poses a bigger challenge.
  • According to Ernst & Young's research from January 2018: 10 percent of the funds collected at ICO have been stolen. Hackers steal up to US $ 1.5 million in ICO results per month. The magnitude of this problem poses a risk to the growth of the entire cryptocurrency industry.
SOLUTION
  • MyShield's anti-scam decentralization platform, will allow users to conduct daily online transactions with confidence.
  • MyShield will provide solutions to users who will remind them of online fraud. Decentralized platforms will be based on two data sources stored in blockchain - reports of potential user-generated fraud, and AI-supported cyber intelligence providers.
  • Initially, MyShield strives to bring confidence to the cryptocurrency industry that provides the environmental trust system to the community. As the market grows, the solution can be tailored to all ecommerce and online ecosystems.
How the guarantees will work and what will be the main limitations

A basic money-back guarantee for transactions made on trusted websites will be provided by MyShield. MyShield plans to offer an extended extended warranty program. MyShield will also allow some guarantee providers to take part in the ecosystem. Users will have the option to choose a guarantee program from different providers. The meaning of Money-Back-Guarantee is if the user transacts on a website marked by MyShield as a trusted online item ( website, web page, list on the market, etc. ), while the online item is actually a scam ( phishing, fake, etc. ) the user will have the ability to reclaim from MyShield the money paid in the transaction. The underlying guarantee will be limited to a certain value per transaction, and for certain transactions for a specified period of time. Initially, the warranty provided by MyShield will be limited to cryptocurrency-based transactions, and may be limited to websites with MyShield Trusted Wallet Stamp.


What is Trust Trust MyShield

The MyShield Trust Stamp is a certification stamp that will be provided by MyShield for verified and validated online items such as websites or web pages including eg for a specific list in the ecommerce market, social media accounts or pages, etc. Stamps will allow users to know that the websites they reach are genuine.

how to sign up for MyShield Trust Stamp

To get MyShield Trust Stamp, website owner, market seller, social media account owner, etc. Will need to apply for validation by MyShield. The validation process will be performed by the cyber intelligence provider validation officer supported by AI, who will examine different information, in a process similar to the Know-Your-Customer ( KYC ) process, including organizational validation behind online items, address validation, email, telephone numbers, merger documents, key personnel, trademark documents, certifications and partnerships ( such as whether a particular seller is an authorized seller of the mark ), etc. In addition to the provider's validation officer, for each validation process, two public validation officers will be required.

MYSHIELD Sales Token

The MyShield Token Model consists of various parts, all joined together to bring powerful and annoying tools against online fraud.

Tokens can be used in several ways :
  • Report : Users interested in reporting fraud and being rewarded from prizes will be asked to save tokens. If they are found to be true, tokens will be returned in addition to their share of the bounty.
  • BOUNTIES : Intended to provide incentives to users to report scams, bounties will be created by MyShield, by companies and by users.
  • PREMIUM SUBJECT : basic level of assurance and ability to earn bounty when properly finding online fraud.
  • WARRANTY PROGRAM : On top of the basic security provided in Premium subscriptions, users can purchase a guarantee program for transactions.

MyShield Trust Seal and MyShield Trusted Wallet Seal: Companies can purchase this with a MyShield token, 50% token paid to the seal validation officer.

MyShield will issue a limited number of MyShield billion tokens. There will be no inflation or additional issuance of the MyShield token.

Tokens will be distributed as follows :
  • 40% Tokens are offered publicly: 400,000,000
  • 30% Fund for future operations: 300,000,000
  • 20% Founder, team and shareholder: 200,000,000
  • 5% Guarantee Fund: 50,000,000
  • 4.5% Reporting bounty: 45,000,000
  • 0.5% Promotional gift: 5,000,000
  • Total : 1.000.000.000 - 100%


MYSHIELD USE COLLECTING FUNDS
  • 30% : User acquisition and marketing promotion
  • 30% : R and D
  • 25% : G and A
  • 15% : Sales


Roadmap


MyShield management team


Yoav Cool - CEO

Yoav has 21 years experience in financial management, marketing, and business development. Is a Board Member at ICANN. IS a member of the anti-counterfeiting committee at INTA. Is a Senior Advisor to a minister in the Israeli government. Is the head of the Israeli Department of Information Security Information Department.

Received MBA degree from business school Kellogg & Recanati ( Northwestern University & Tel Aviv University ), and BA in Economics and Physics from Tel Aviv University.


Yuval Zantkeren - Co-CEO and CTO

Yuval is an Internet Information System Specialist. Has 19 years experience in managing software development & web development. Specializes in Domain Name system and IDN system.

Yuval Is a member of the Government Advisory Committee at ICANN for Israel. Has a LLB ( qualified lawyer ) degree and a Cum Laude Business Administration Bachelor degree specializing in IT, and a bachelor's degree in Computer Science from Herzliya Inter-disciplinary Center.


Itai Galmor - VP

Itai brings over 15 years of experience in managing marketing departments in technology-driven organizations. Prior to joining BrandShield®, Itai served as VP of Global Marketing and Business Development at Magic ( NASDAQ : MGIC ) and in various global hi-tech organizations.

Itai holds an MBA in Business Administration with a specialization in Marketing and BA in Business Administration.


David Fridman - Chief Strategy Officer

David is an expert on Internet Marketing and New Media. Has 27 years of marketing management experience in Bezeq-International. Is a lecturer in Internet Marketing Methods at several universities. Holds a M.Sc. in Management & Behavioral Science from the Technion Institute, and BA in Social Sciences from Haifa University.

Advisory Board


Nimrod Lehavi - Simplex

Nimrod is a hacker, maker, nerd, geek, and serial entrepreneur With over two decades of experience in Israel's start-up sector, Nimrod is highly respected for leading large-scale software projects that catalyze major changes.


Prof. Subbiah - i-DNS.net

An investor, entrepreneur and scholar Founder, Director & Chairman, from i-DNS.net. Former professor consultant in the department of applied physics at Stanford University and a former professor at the National University of Singapore


Shalom Passy - Afterdox

Shalom is a member of the council, chairman and advisory board member at some of Israel's leading companies. He acts as a senior consultant for organizational strategy and transformation. Shalom is a SVP and member of Amdocs management, and is in charge of several positions at Amdocs including shipping group president, chief of operations, head of Amdocs global development center, and Amdocs Israel CEO and He graduated the Harvard Business School Advanced Management Program in 2010.


Uzi Moskovitch - IAI

Major General (backup) Uzi Moskovitch is the former head of IDF's Cyber ​​Defense and IT directorate. As part of his last position he is responsible for IT architecture, communications, software, computing centers, cryptography, spectra, and cyber defense. Uzi is a front-line commander united to division level. He is an experienced manager, a technologist with extensive knowledge in ICT and cyber, as well as traditional technology. He currently acts as Vice President of the Missile Systems Division at IAI ( Israel Aviation Industries ). Uzi is an aerodynamic engineer, and has an MSc degree. in Strategy and MBA.


Robert Cohen - Benson Oak Ventures

A highly experienced and successful strategy, business development and corporate executives. Managing partner at Benson Oak with over 20 years experience in private equity activities and investment banking and active investors in more than 25 early-stage companies. The initial investor and former board member at the leading Internet security company AVG Technologies and served as head of Corporate Development at the time became public on the NYSE ( later acquired for $ 1.8 billion ). Responsible for the implementation and integration of five strategic acquisitions in the US, Israel, and Europe as well as various partnerships, which increase the breadth of AVG's security offerings.


Barak Sela Ink Zone

Barak Sela is an architect of Blockchain and a cyber security expert. Barak brings 19 years experience in cyber security and product management, prior to Materials.Zone he designed and implemented protocol-based cyber security solutions at Deutsche telecom, British Telecom, HSBC, SWIFT, NASDQ, Korean telecommunications, ATNT, and others. Barak is currently the founder of Materials.Zone, a scientific decentralized project involving the world's leading universities

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